apparently Ottawa does not have enough places to buy food...
...because now "Canadian Tire is consistently working towards becoming a one-stop shopping destination for our customers" by expanding its food program to all Ottawa locations.
This, according a release I got in my inbox today. LOL.
The strategy here is, frankly weird. CT cares enough about promoting its food that it has procured the services of a PR firm to SPECIFICALLY promote food in its Ottawa stores to Ottawa food bloggers.
For those not in the know, CT is a Canadian icon, classically a tire/hardware/outdoors store, more recently popular for small appliances and housewares, and now seems to be attempting to turn itself into more of a Walmart than a friendly hardware store.
Anyway, CT is popular because of their frequent fabulous sales (think: 70% off expensive things like tools and pot sets). I'm not sure why they think they need food to get more people through the door.
Especially when I just checked out CT's online flyer, and it MENTIONS that there is food, but the only specific examples are sugar and chocolate. Which, *clearly* will motivate the average food buyer to run right out to Canadian Tire. Really, it's exactly what I'm seeking the day after Hallowe'en. More sugar and more chocolate. :p
So, while I may check out the food section of CT when I'm there, I seriously doubt that this is a move that's going to drive up traffic to their stores. Especially when the CT nearest me is located right across the street from a large grocery store, a medium-sized grocery store and a walmart. Also odd is there is no online version of the news release I was sent (trust me, you're not missing much). Weird, weird, weird.
With all that, welcome to NaBloPoMo. Where I attempt to dig myself out of my blogging funk. :p Thanks for reading! I swear I will share more recipes soon, bear with me.
5 comments:
Seems about as appealing as groceries at Walmart. I've only purchased groceries at Walmart one time when I was in California and didn't know where else to go. Was shocked at the high proportion of pre-packaged foods to fresh food.
I learned about this last month, when I returned a rental truck around the corner from the CT on Carling. I was walking home, saw the sign, and decided to check it out. I ended up getting milk, juice, eggs, cereal, and plain yogurt. They also had 1kg bags of frozen raspberries and sour cherries, along with lots of packaged stuff. I was really surprised, and am now a bit nostalgic, because the closest grocery store in my new neighbourhood is a Giant Tiger, and that's even scarier!
:)
I got that release too and saw groceries and tires in the same sentence and hit delete.
Saw this one on the news last night and almost thought it was a joke! Maybe they are aiming towards the single guys that spend too much time at CT, and for them it'd be convenient? I dunno, but it's odd for sure...
Precisely what Lana said!
Saw the flier on the weekend, and thought...Hey, I've read this was coming somewhere before... * Recycle * :)
Post a Comment